Gateways to digital

CAEN RFID renews its online presence

CAEN RFID, an Italian company specialized in RAIN RFID technology, renews its digital presence starting from a new company payoff: GATEWAYS TO DIGITAL.

An expression that summarizes the company’s daily commitment to offer innovative “access solutions” to the digital world for products of any type. Implementing RAIN RFID technology allows businesses and consumers to identify, locate, authenticate and engage each item with simple and automatic procedures that improve operational efficiency compared to other automatic identification technologies.

The communication strategy evolution includes the brand restyling and the update of the web portal for a new navigation experience, clearer and more valuable for the user. The overall renewal strategy of CAEN RFID online presence will also involve the management of the company page on LinkedIn, the social media of choice of the company to stay in touch with the business users’ community.

In this way CAEN RFID aims to strengthen its role as an Italian reference company in the world panorama for the development of implementations of RAIN RFID technology to improve companies’ digitization in all market segments.